{"id":3185,"date":"2024-03-15T22:04:19","date_gmt":"2024-03-15T22:04:19","guid":{"rendered":"https:\/\/rethinkq.adp.com\/?p=3185"},"modified":"2024-09-03T10:16:12","modified_gmt":"2024-09-03T09:16:12","slug":"unique-job-dmz-gift-shop-worker","status":"publish","type":"post","link":"https:\/\/rethinkq.adp.com\/unique-job-dmz-gift-shop-worker\/","title":{"rendered":"The DMZ gift shop worker"},"content":{"rendered":"\n<header class=\"entry-header bg-adp-tan block--article-header alignfull block--article-header anchor-top\" >\n\n  \n\n<figure class=\"wp-block-image size-full entry--image\"><img decoding=\"async\" width=\"2000\" height=\"1151\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26.jpg\" alt=\"\" class=\"wp-image-3187\" srcset=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26.jpg 2000w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-300x173.jpg 300w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-1024x589.jpg 1024w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-768x442.jpg 768w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-50x29.jpg 50w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-1600x921.jpg 1600w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz26-1536x884.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group entry--title-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"entry--social-share\">\n  <ul>\n    <li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/rethinkq.adp.com\/unique-job-dmz-gift-shop-worker\/&#038;t=The DMZ gift shop worker\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/themes\/rethink-quarterly\/img\/facebook.svg\" alt=\"Facebook logo - click to share this article on Facebook\"><\/a><\/li>\n    <li><a href=\"http:\/\/twitter.com\/share?text=The DMZ gift shop worker&#038;url=https:\/\/rethinkq.adp.com\/unique-job-dmz-gift-shop-worker\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/themes\/rethink-quarterly\/img\/twitter.svg\" alt=\"Twitter logo - click to share this article on Twitter\"><\/a><\/li>\n    <li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Frethinkq.adp.com%2Funique-job-dmz-gift-shop-worker%2F\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/themes\/rethink-quarterly\/img\/linkedin.svg\" alt=\"LinkedIn logo - click to share this article on Facebook\"><\/a><\/li>\n  <\/ul>\n<\/div>\n\n            <a class=\"entry--tag tag-style\" href=\"https:\/\/rethinkq.adp.com\/extraordinary-jobs\/\">Extraordinary jobs<\/a>\n\n        \n  <h1 class=\"entry-title\">The DMZ gift shop worker<\/h1>\n\n\n<p class=\"is-style-summary-style\">Tourists visiting the border between South Korea and North Korea want souvenirs, and Wanbae Lee supplies them.<\/p>\n<\/div><\/div>\n\n\n  <div class=\"entry--meta content-width\">\n           <p class=\"authors\">By\n                        <a href=\"https:\/\/rethinkq.adp.com\/author\/komeil-soheili\/\">Komeil Soheili<\/a>\n\n             \n         \n     <\/p>\n    \n  \n  <p>15 March 2024  <span class=\"desktop-only\">\u2014<\/span> <a href=\"https:\/\/rethinkq.adp.com\/issue-11-borders\/\">Issue 11: Borders<\/a> \n  <\/div><!-- .entry-meta -->\n\n<\/header><!-- .entry-header -->\n\t<div class=\"entry-content content-width\">\n\n\n\n<p>\u201cDon&#8217;t mention that you&#8217;re a journalist; it makes it complicated,\u201d cautioned Wanbae Lee, head of a village near the border between North and South Korea. He had come to meet me near Imjingang, the final South Korean train station. There, a sign pointed toward Pyongyang, just 209 kilometers away, though no train tracks led in that direction.<\/p>\n\n\n\n<p>Earlier, when I had tried to understand how to reach Lee\u2019s village by car, the navigation application took me in circles through the streets of Gyeonggi Province. Other apps tried to redirect me to nearby tourist spots or seemed to exclude the village altogether, and photos and online street views were rare. Finally, after several calls, Lee decided to meet in front of the train station so I could follow him to Tongilchon, whose name means \u201cUnification Village.\u201d<\/p>\n\n\n\n<p>Lee, a friendly man in his early 70s, is the village head and the founder of its unique souvenir shop. Wearing a simple shirt and a casual blue sweater zipped halfway up, he was calm with a warm smile and a touch of gray in his hair.&nbsp;<\/p>\n\n\n\n<p>Lee instructed me to have my identity cards ready and then asked me to follow his car. We were heading to the DMZ, or Demilitarized Zone, a strip of land between North and South Korea about 250 km long and 4 km wide that was created to serve as a buffer zone between the two countries after the Korean War ended in an armistice 1953. The DMZ encompasses several villages, some of which are not fully open to South Korean visitors. But others, including Tongilchon, have opened up partially to tourists, offering new experiences for travelers and new job prospects for the villagers.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-1024x576.jpg\" alt=\"\" class=\"wp-image-3190\" srcset=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-1024x576.jpg 1024w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-300x169.jpg 300w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-768x432.jpg 768w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-50x28.jpg 50w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-1600x900.jpg 1600w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5-1536x864.jpg 1536w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz5.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I followed Lee, and after crossing a bridge and passing through several checkpoints, we arrived at the Gate of Unification, where I received a visitors\u2019 card, and then proceeded to Tongilchon, a village of about 100 houses, a church and a few government buildings perched atop a hill.&nbsp;<\/p>\n\n\n\n<p>Finally, at a small square marking the village\u2019s entrance, we found the business I had come so far to visit: the shop Lee founded three decades ago to sell souvenirs and refreshments in the DMZ.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3191\" srcset=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-1024x576.jpg 1024w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-300x169.jpg 300w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-768x432.jpg 768w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-50x28.jpg 50w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-1600x900.jpg 1600w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1-1536x864.jpg 1536w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz24-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vegan ice cream and barbed wire<\/h2>\n\n\n\n<p>The shop sells T-shirts, hats, mugs, magnets, postcards, books and local agricultural products, with even the rice labeled &#8220;DMZ.&#8221; The most popular, says Lee, is vegan ice cream made with locally grown soybeans. The DMZ region is free of factories, which means the environment is pristine and ideal for growing crops.&nbsp;<\/p>\n\n\n\n<p>The shop began as a collective effort funded with $300 in investments from village families. It grew gradually, adapting to evolving demands and capitalizing on opportunities like the surge in foreign visitors, and now provides an economic lifeline for the village. The influx of tourists drawn by the village&#8217;s unique location fuels a fragile economy and fosters a sense of connection with the outside world \u2014 and among the villagers. At the counter, a woman with a DMZ cap was talking with an old man who had come by to chat.<\/p>\n\n\n<div class=\"block--sidebar bg-adp-navy alignright\"><div class=\"block--sidebar__inner\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-495c0a65d37b30f53a969a1adb337c04\" style=\"font-size:28px\"><a href=\"https:\/\/uk.adp.com\/who-we-serve\/by-business-size\/global.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">ADP Global Payroll<\/a> helps your business navigate even the most unique local rules and regulations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo-1024x540.png\" alt=\"\" class=\"wp-image-3433\" style=\"width:50px\" srcset=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo-1024x540.png 1024w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo-300x158.png 300w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo-768x405.png 768w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo-50x26.png 50w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/03\/adp-logo.png 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n<p>Government policies allowing visitors to enter the village played a crucial role in the shop\u2019s growth, Lee says.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Besides the ice cream, one of his other best-sellers was inspired by the fall of the Berlin Wall. About 20 years ago, Lee had the idea to craft souvenirs from rusted pieces of barbed wire from the fences running through the DMZ. Although the other villagers were skeptical, he was determined that the souvenirs could stand as a testament to the region\u2019s complex history and resilience.&nbsp;<\/p>\n\n\n\n<p>\u201cThe remaining parts of the Berlin wall gained importance due to historical facts that they were carrying. I think that was the inspiration for me,\u201d he says. \u201cIt\u2019s not that easy to find the wire, though! You need to be a village citizen first,\u201d he adds with a laugh.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-1024x594.jpg\" alt=\"\" class=\"wp-image-3192\" srcset=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-1024x594.jpg 1024w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-300x174.jpg 300w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-768x445.jpg 768w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-50x29.jpg 50w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-1600x928.jpg 1600w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19-1536x891.jpg 1536w, https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/dmz19.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dreams of expansion&nbsp;<\/h2>\n\n\n\n<p>The souvenir shop enjoys a steady stream of visitors throughout the year. Before the Covid-19 pandemic, more than 1.2 million people <a href=\"https:\/\/edition.cnn.com\/travel\/article\/visit-korean-dmz\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">visited<\/a> the DMZ annually. Lee dreams of expansion, of broadening the product range and enlarging the shop, but opportunities are limited in the DMZ.&nbsp;<\/p>\n\n\n\n<p>While most agricultural products, like beans and rice, are grown in Tongilchon&#8217;s own fields, the manufactured products come from trusted companies headquartered beyond the village\u2019s borders.&nbsp;<\/p>\n\n\n\n<p>The Covid-19 pandemic significantly impacted the business, causing a drastic decline in tourism. The number of foreign visitors to South Korea reached nearly 17 million in 2019, and then dropped to under 1 million in 2020. In 2023, this number had returned to 10 million. Relying solely on local customers, Lee temporarily turned to agriculture to supplement the shop\u2019s income. However, with the easing of restrictions and the return of international travel, a cautious optimism has emerged, and the souvenir shop is once again open for business.<\/p>\n\n\n\n<p>To Lee, the greatest challenge in the DMZ isn&#8217;t economic uncertainty. It&#8217;s the absence of friends and families, severed by a line drawn across the land. \u201cGovernment policies, they come and go,&#8221; he says. &#8220;But what\u2019s never changed is the fact that parts of our families are so close, yet so impossibly distant.&#8221; A scar cleaves his village in two, a painful reminder of a neighboring community lost to the other side of the border, making life in the DMZ a constant dance with the burdens of history.&nbsp;<\/p>\n\n\n\n<p>As our conversation drew to a close, I finally broached the potentially awkward question of the shop\u2019s earnings. But unlike many business owners, Lee wasn\u2019t uncomfortable about answering. \u201cIt depends, but maximum, we earned $500,000 per year, which we share within our community,\u201d he says. \u201cWe share our income together to grow the business.&#8221;<\/p>\n\n\n\n<p>We exchanged farewells, and I got in my car, turned the engine on, and opened my navigation app to go back home. However, I soon realized it wouldn\u2019t work inside the village. I was outside the Korean map.&nbsp;<\/p>\n\n\n<div class=\"block--author\">      <div class=\"block-author__inner\">\n        <div class=\"author--image\">\n                      <a href=\"https:\/\/rethinkq.adp.com\/author\/komeil-soheili\/\"><img decoding=\"async\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2024\/02\/komeilsoheli-298x305.jpg\" alt=\"\" \/><\/a>\n                  <\/div>\n        <div class=\"author--info\">\n                      <a href=\"https:\/\/rethinkq.adp.com\/author\/komeil-soheili\/\" class=\"author--name\">Komeil Soheili<\/a>\n\n          \n          <p>Komeil Soheili, an award-winning filmmaker and journalist based in South Korea, earned his MA in Cultural Studies and Media from the University of Tehran. Komeil, who studied at the Asian Film School in South Korea and recently completed an International Trade Fellowship in Singapore, has covered diverse subjects in both South Korea and Iran. His journalistic work includes collaborations with global networks such as BBC, National Geographic, CNN, and Business Insider. Additionally, Komeil is the author of a book on his ethnographic travels worldwide.<\/p>\n          <div class=\"block--author-social\"><ul class=\"author--socials\"><li><a href=\"https:\/\/www.linkedin.com\/in\/komeilsoheili\/\" title=\"LinkedIn\" target=\"_blank\"><i class=\"fab fa-linkedin\"><\/i><\/a><\/li><\/ul><\/div>\n        <\/div>\n      <\/div>\n       <\/div>\n\n<div class=\"block--recommended-content alignwide is-style-bg-adp-tan\"><div class=\"block-recommended-content__inner\">\n\n<h2 class=\"wp-block-heading\">Read more<\/h2>\n\n\n<div class=\"block--article-pushpoint pushpoint__small\">      <div class=\"block-article-pushpoint__inner\">\n        <a href=\"https:\/\/rethinkq.adp.com\/real-people-talk-pay-beijing\/\">\n        <div class=\"pushpoint--image\">\n          <img decoding=\"async\" src=\"https:\/\/rethinkq.adp.com\/wp-content\/uploads\/2022\/01\/china-beijing-ethnic-culture-park-yunnan-pagodas-national-stadium-B6AB0X-1084x576.jpg\" alt=\"\" \/>\n        <\/div>\n        <div class=\"pushpoint--info\">\n                    <span class=\"pushpoint--title\">How 6 people in Beijing earn their yuans<\/span>\n          <p>China\u2019s capital city is hosting the 2022 Winter Olympics in February. 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What\u2019s driving this trend, and where do workers come in?<\/p>        <\/div>\n      <\/a><\/div> <\/div>\n<\/div><\/div>\n\n\n<section class=\"wp-block-group alignfull section--sign-up has-background\" style=\"background-color:#7967ae\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-default has-white-color has-text-color has-large-font-size\"><a href=\"\/sign-up\/\">Sign up<\/a> to keep up to date with ReThink Q.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Tourists visiting the border between South Korea and North Korea want souvenirs, and Wanbae Lee supplies them.<\/p>\n","protected":false},"author":1,"featured_media":3187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[142],"tags":[146,465,464,463,144],"coauthors":[441],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extraordinary-jobs","tag-asia","tag-dmz","tag-north-korea","tag-south-korea","tag-unique-jobs","issue-issue-11-borders"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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